FREXH 2010 is an evening event featuring emerging talent and creators from the fields of music, fashion, art, and food & beverage. FREXH will take place in August, 2010 in Shanghai, China. FREXH aims to bring in international and local talent with the goal of introducing their "talents" to the people of Shanghai - people who are both locals and ex-pats in the community who are hungry for receiving fresh music, fresh food, or a fresh perspective.

FREXH is designed not only as a one-off live event. One of the main goals of FREXH is to incorporate sponsors and product placement into the event both at the event and on the website before and after the event takes place. In generating publicity about the event, our FREXH website should launch months ahead of the event with sponsors secured who will have opportunities not only for banner ads, but more integrative sponsorship opportunities with such things as an online contest for example that will help draw in audiences to vote for a particular outcome of the making of a music video. Or the designing of a dress. The outcome of a graphic designer's art. Each contest will be catered to the client, viral in nature, and become an effective and sticky way for viewers to learn more about the brand and the artist featured. (Major brands particularly enjoy acting as an online sponsor in China because of the lack of shows due to state-controlled TV. Advertisers have proven to enjoy aligning themselves with online shows, contests, and events to raise awareness of their products.)

We plan on presenting the most innovative and exciting creators in their respective fields by pairing together local and international artists in their respective disciplines. We will present one creator from China and one international creator in the fields of music, fashion design, food & beverage, and art.